15 Minutes of Genius – Episode 79 with Alisa Pospekhova of Kindroot Adaptogens

Alisa is the first to market to develop drops that have functional properties such adaptogens to help with stress, sleep challenges, and other areas of your life. She has developed a great vehicle to take these adaptogens in tasty portable lozenges.

It’s a new category and she discusses the challenges of where to place her items in retail partnerships such as Sprouts. Does it go in supplements? Or in the snacking aisle since these are meant to be chewed and eaten? Hear her strategic thoughts on how placement is key to building velocity with your brand.


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