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Every company’s ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies–including computer modeling and simulation–promise to lift that constraint by changing the economics of experimentation. They amplify the impact of learning, creating the potential for higher R&D performance and innovation and new ways of creating value for customers. Stefan H. Thomke argues that to unlock such potential, companies must not only understand the power of new technologies for experimentation, but also fundamentally change their processes, organization, and management of innovation. He shows why experimentation is so critical to innovation, explains the impact of new technologies, and outlines what managers must do to integrate them successfully.
ASIN : B07QJ71CLH
Publisher : Harvard Business Review Press
Accessibility : Learn more
Publication date : August 5, 2003
Language : English
File size : 13.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 300 pages
ISBN-13 : 978-1633698345
Page Flip : Enabled
Best Sellers Rank: #2,187,519 in Kindle Store (See Top 100 in Kindle Store) #189 in Business Operations Research (Kindle Store) #821 in Business Education #910 in Information Technology
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